#WeMakeEvents was originally launched by PLASA in April 2020 in response to the impact of COVID-19 on their members and live events supply chain.
The campaign developed into a cross-industry collaboration of over 20 industry organisations along with several companies and freelancers. This lead to the ‘Red Alert’ day of action on 11 August across the UK, followed by a global movement on 30 September spanning over 25 countries, from New Zealand to Canada.
Since then, #WeMakeEvents has continued to stage organised events and digital campaigns to ensure our incredible industry is not forgotten.
And behind the scenes, we are communicating with government officials and contributing to important conversations on the future of live events and entertainment.
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