#WeMakeEvents was launched by PLASA in spring 2020 in response to Covid-19 and the devastating impact on the live events supply chain.
The campaign grew into a cross-industry collaboration of over 20 industry organisations, along with several companies and freelancers. This led to the Red Alert Action Day on 11 August across the UK, followed by the Global Action Day on 30 September which spanned over 25 countries, from New Zealand to Canada.
Since then, #WeMakeEvents has continued to stage organised events and digital campaigns to make sure our incredible industry is not forgotten.
And behind the scenes, we communicate with government officials and lead important conversations on the future of live events and entertainment.