Calling all cyclists to join BikeFest!

On Saturday 4th September, we are cycling from SFL in Reading to PLASA Show at Olympia London to raise funds for our industry peers in need, and to mark the return of live events and entertainment following the most challenging era of our lifetime.

We invite you to cycle alongside us for a bike ride that will be equally demanding and fulfilling – are you up for the challenge?! Whether you are a weekend rider, a commuting cyclist or a serious road biker, there is a route to suit your abilities…

Choose one of two routes

1. Starting at 11am, a relaxed 40-mile ride direct to London via flat roads and cycle paths, perfect for mountain/hybrid/gravel bikes:

2. Starting at 9am, a strenuous 80-mile ride traversing the beautiful Surrey Hills, for road bikes only:

If you can’t commit to the full ride, you can join us for the last section which will start from the Café at Roehampton Gate in Richmond Park at 4:30pm. Together we will ride to Olympia, supporting #WeMakeEvents and flying the flag for our industry.

How to sign up for BikeFest

Book your place for BikeFest via our Raisley donation page. For those joining routes 1 or 2, we ask for a donation of at least £50. For those joining from London, we ask for £30.

In the message box please specify which route you want to join, eg: BikeFest40, BikeFest80 or BikeFestLondon.

Places are limited to 24 cyclists per route, so be sure to book your place as soon as you can to avoid missing out!

All money raised will go to Backup, the technical entertainment charity.

Backup will then channel the funds to Acting For Others, #MakeItBlue, Music Support and Stagehand.

If you have any questions about BikeFest, email us at