Categories
News Press Release

How can you cycle further than from Land’s End to John O’Groats in the UK? Take #TheSurvivalTour bike ride!

Starting in Newcastle on Saturday 3rd October and finishing in London on Sunday October 18th, five industry stalwarts (plus one driving the bus!) will cycle between 80 and 125km per day, representing the UK tour season that never happened this year. Stopping off at over 50 of the most iconic festival, tour and performance venues that have all been standing empty, dark and silent, since the start of lockdown, all in all the tour will cover over 1,500km. (See tour locations and route map below.)

The tour aims to raise awareness of the plight of the million-plus workers in the UK events industry, a sector regarded as the best in the world, to raise funds for Backup #WeMakeEvents’ chosen charity that provides help to employees, freelancers and their families suffering in the entertainment sector, and to kick off ‘RESTART’, the next phase of the #WeMakeEvents campaign.

The five riders and driver of the support vehicle, provided by Crossland Bussing, all have established careers in the events industry, having worked with the biggest names in the world including Coldplay, The Rolling Stones, Taylor Swift, Roger Waters, Florence & The Machine, Mumford & Sons and more. Heading up the initiative are Steve Reynolds and Loud Sound colleagues Mike Trasmundi along with. Mark Ward of Proper Productions and colleagues Harry Ford and Tyler Cole-Holmes,

According to Steve Reynolds it was so important, professionally as well as personally, to try to help. “Having worked in the entertainment and events business for so many years we all felt we HAD to do something, both to raise awareness to the public, who rarely see us behind the scenes, and inform the Government of the impending collapse of this sector, one that has grown year-on-year and is regarded as the best in the world, and is on the brink of collapse.

Most of our friends and colleagues work in this industry, we know their families and they are suffering. In fact, it’s like a big extended family, and we couldn’t stand by and let it just disappear without trying to help. So, to anyone reading or listening, please come and join us (it’s imperative for safety and COVID compliance that everyone has to register) or, if you can, make a donation on our donations page, thank you so much.

Route:

3rd October: Newcastle > Northallerton

4th October: Northallerton > Leeds

5th October: Leeds > Manchester

6th October: Manchester > Warrington

7th October: Warrington > Sheffield

8th October: Sheffield > Nottingham

9th October: Nottingham > Coalville

10th October: Coalville > Birmingham

11th October: Birmingham > Oxford

12th October: Oxford > Bristol

13th October: Bristol > Glastonbury

14th October: Glastonbury > Bournemouth

15th October: Bournemouth > Portsmouth

16th October: Portsmouth > Brighton

17th October: Brighton > London

18th October: London (travelling between landmarks)

Gary White of #WeMakeEvents added, “We’re delighted Steve and the team are helping in this way. It’s a typically generous gesture that we’re used to seeing from this industry. We’re extremely aware that many in our industry are suffering a sharp decline in their mental health  and, with little or no work or income for the past six months and no prospect of jobs until at least spring 2021, it’s important that we all pull together and raise funds to help them. If you’re thinking of joining the ride, why not invite an industry friend who might be in that position to get involved to join you for the day and be a part of it.

To get involved you must register at here and join the team for a day’s ride, or, if that sounds a little too energetic, you can help by donating to the charity here.

Categories
News Press Release

#WEMAKEEVENTS IS FELT AROUND THE WORLD WITH GLOBAL DAY OF ACTION

Yesterday marked the #WeMakeEvents Global Day of Action, in which countries from across the globe came together in solidarity to highlight the plight that is currently facing the worldwide live events industry. In total, over 25 countries took part at 8pm local time, with activations delivering a range of creative responses, such as lighting iconic buildings in red to highlight how the industry is in red alert, as well as beaming shafts of white light into the sky to highlight the mass job losses.

There are over 30 million people across the globe who work in live events; the majority of which have not worked since the COVID-19 outbreak and remain unsure as to when their work will return. Following previously successful Days of Actions from the #WeMakeEvents team, the Global Day of Action sought to bring together the global industry and highlight the impact that its effective shutdown is having throughout the world.

The action started in New Zealand and Australia, where key landmarks such as the Auckland Sky Tower, The Domain in Sydney and Perth’s Matagarup Bridge were illuminated. The red wave then moved through other countries including India, the Philippines, Greece, Turkey, Poland, Austria, Norway and South Africa, to name but a few.

Based in South Africa, Duncan Riley is Director of DWR Distribution, South Africa’s leading supplier of lighting, audio and AV equipment for the country’s entertainment industry. He comments: “The past seven months have really been trying times for our industry in South Africa. To see the freelancers struggle and having to say good-bye and retrench our own staff, has been the most difficult part. Simply put, we cannot continue as a live events industry as the country now stands”.

In the UK, where the #WeMakeEvents campaign first started, a range of iconic buildings were lit, including the London Eye, Royal Opera House, the Royal Albert Hall and ExCel Centre. Jeremy Rees, CEO, ExCeL London, comments: “Before COVID-19, the UK events industry was a world-class sector worth £70bn, employing over 700,000 people, across 25,000 businesses. The pandemic has had a devastating impact on our sector. We’re calling on the Government to extend the support available to our industry and provide clarity on when the events sector will be able to reopen. We are totally committed to continuing to work with the Government to explore ways of resuming business in a safe, COVID-secure manner and are determined to build confidence around this”.
 
The event also received the support of many high-profile artists who used their social media channels to raise additional awareness. These included Coldplay, Radiohead, Fatboy Slim, James Bay, Noel Gallagher, Mumford and Sons and Eddie Izzard to name but a few. With such vast coverage and the campaign’s vital message being heard on a global scale, it is hoped that the respective governments will work with the live events industry and provide the support it needs.

Andy Dockerty, Managing Director of Adlib, and one of those behind #WeMakeEvents, concludes: “This was an important event as it truly did show a real sense of comradery and proves how we’re all in it together. Speaking to other participants in the various countries, it seems as though certain governments are actually helping companies and venues find ways in which to put on events, whereas others are simply ignoring all pleas. The purpose of this event was to get all governments to ensure our normally thriving industry survives this current crisis, be ready to help the global economy recover, and that hundreds of thousands of jobs are saved in the process”.  

The momentum of recent activities will continue over the next weeks and months as #WeMakeEvents moves into Restart, the next phase of creative action. More details will follow in the coming days.

Categories
News Press Release

D-DAY COUNTDOWN – WEMAKEEVENTS GLOBAL DAY OF ACTION PLANNED FOR 30TH SEPTEMBER

The #WeMakeEvents campaign has been ramping up activity in order to highlight how the global live events industry urgently needs to get back to work. Over 30 million people in 25 countries would usually work in the events industry, but with social distancing measures in place, there is no possibility of a financially viable return for the foreseeable future.

Over the past weeks, events have happened around the world, including in the U.S., Canada, Sweden, France, Germany, Spain and UK, to raise awareness of those impacted in the event supply chain, from manufacturers, production companies, catering, transport, security and others, to the huge freelance community that works within the industry.

The majority of the industry has had no income since the beginning of the crisis in March, and with a global second wave of COVID-19 imminent, a date to return to work has become impossible to predict, leaving many companies and individuals devastated, both financially and personally.

“The situation in Spain is terrible and we’re working very hard to highlight that to our government,” says Juan Jose Villa, from Spanish trade association, AFIAL. “Our event on 17th September got coverage on most of Spain’s regional television and radio stations, and we believe that we have shown how important live events are to the Spanish economy.”

The industry is now joining together as a worldwide force on the 30th September for a Global Day of Action. This marks the start of a new phase of the campaign which will continue to alert governments to the disastrous situation the sector faces.

In the UK alone, the DCMS’ figures state the Cultural Sector’s value exceeds £100 billion and was the fastest growing sector in 2017 and in 2018, the outdoor events industry attracted a staggering 141.5 million visitors. Despite this, the sector does not receive arts grants, which means that the recent £1.57 billion bailout is not reaching the highly skilled people, manufacturers or the huge supply chain of businesses that enable the sector to operate. When this supply chain is taken into account, the number of people affected nears one million and threatens to destroy all of their livelihoods, as well as the future of live events in general.

“In 2019, we turned over between £3 and £4 million in the corporate events market,” says Bryan Raven, Managing Director of White Light. “This year, in the same time period, we have turned over just £8,000. At the beginning of the year, we employed 260 people. It doesn’t take an accountant to do the maths and realise it’s not financially viable to keep a company going under such circumstances. The result is that we have already had to make 67 staff redundant and, unless the Furlough scheme in the UK is extended or replaced, a further 50 roles are at risk. It’s tragic to see our company go from being highly successful to this in a matter of months.”

#WeMakeEvents is now calling on governments worldwide to extend significant financial support for the people and companies in the events sector supply chain until they can viably return to work.

At 8pm local time on 30th September, event professionals from thousands of cities across more than 25 countries will come together to Stand As One for the Global Day of Action.

The ‘baton’ will be passed across different time zones and feature creative activities, which include:


• Shine a Light – strategically placed shafts of white light will be beamed into the night sky, with each one signifying potential job losses. 

• #LightItInRed – venues and structures will be illuminated red with the #WeMakeEvents signature expression of Red Alert. 

• Inside Out – images of what would have been taking place inside a venue will now be projected onto the outside of empty venues, reminding us what we are missing and what may never return.

“What people really don’t understand is what events contribute to the world, financially, spiritually and emotionally,” concludes Michael T Strickland, Chair and Founder Bandit Lites in the USA and a leading voice in the US RESTART campaign which is aligned with WeMakeEvents. “We really are a global industry. The impact to us is devastating right now, with 77% of people in our live events industry having lost 100% of their income due to the inability to work due to social distancing regulations, but the impact on the world if the industry disappears will be equally devastating in many ways.

“It’s incomprehensible that governments do not understand the economic value of the events industry as a whole – from festivals, tours, conventions to corporate events. We are a solid financial investment and will be able to contribute far more to a global recovery than we will cost in the meantime.”
  Find out how to support the campaign and what you can do on the 30th .

Categories
News Press Release

#WEMAKEEVENTS CAMPAIGN CONTINUES TO BUILD MOMENTUM

September 18th, 2020 – The #WeMakeEvents campaign aims to raise awareness around the current plight of the live entertainments sector and its urgent need for financial support if it is to support the Covid-19 crisis. Last month, it was announced that it would be steered by a collective of industry trade bodies, businesses and freelancers; all working in collaboration with each other. Over the past few weeks, the team has continued to build momentum around the campaign, working endlessly to rally the government for much needed support.  

Following last month’s Day of Action which saw buildings across the UK lit up in red as a show of support, the #WeMakeEvents team has been busy capitalising on the extensive media coverage and attention this received. One of those involved is White Light’s Managing Director Bryan Raven, who comments: “The Day of Action was vitally important for our cause as it finally got people talking. There were a few government figures who weren’t particularly listening to our concerns prior to this and didn’t fully appreciate the scale of the crisis we are in. That certainly seems to have changed now and, whilst it may appear that the campaign has been slightly quieter for the past few weeks, this is only due to us putting all of our energies into the various meetings and surveys we’ve had to conduct to ensure the campaign continues to gain momentum”.

Activities over the last few weeks include meetings with political advisors, who are helping to formulate precise action points of the campaign’s next steps, as well as collating a Briefing Information document which is being used to rally MPs and other people of influence. There have also been several surveys conducted, such as the Freelancer Survey, which will allow the campaign to present the government with facts and figures which show how vital this industry is to the economy. A letter featuring prominent industry heads was printed in The Times newspaper to rally further mainstream support of our plight. The campaign team has also been working hard to determine just who will be able to receive any existing government funding, after receiving confirmation from the DCMS that the Culture Recovery Fund will not apply to event companies.

In addition to raising the profile of this emergency, #WeMakeEvents is implementing its plans to raise funds for those most affected, the first step  is the merchandise store, now available on the new official site and contributions to our chosen industry charities starting with Backup – The Technical Entertainment Charity. Donate here.

There have also been plans made for a Creative Action Protest to be held in Parliament Square on 29th September to continue pressuring the government for support. For this event in particular, the #WeMakeEvents team would encourage as many individuals as possible to attend in order to emphasise the importance of this campaign as well as how the industry is edging ever closer to collapse. Reinforcing the professionalism of our sector, all events observe Covid safety protocols including masks and social distancing, of course. You can register here.

This will be followed by the Global Action Day on the 30th, more information on which will be issued shortly.  Bryan concludes: “It’s safe to say that it’s been an incredibly busy few weeks for all of us at #WeMakeEvents. Unfortunately, we have to be honest and say there is no instant fix available to solve the issues we all face, so instead, our time and energy need to go into well-thought out strategies and ensure we use our resources as effectively as possible. With Furlough ending next month, this is a battle that still needs fighting and we will be at the forefront of that. We will continue our hard work over the next few weeks and hope that our efforts will see the breakthrough we so desperately need”.

Categories
News Press Release

UK EVENTS INDUSTRY COMES TOGETHER IN SOLIDARITY UNDER THE #WEMAKEEVENTS CAMPAIGN TO ASK GOVERNMENT TO ‘THROW US A LINE’

On 11 August, #WeMakeEvents hosted a Red Alert day of action across the UK to raise awareness of over a million professionals working in the technical side of the entertainment industry who have either lost, or are at imminent risk of losing their jobs – 600,000 of whom deliver live events, and around 70 per cent of the workforce are freelance. The government’s £1.57 billion investment to the cultural and arts institutions will not reach the key workers from the industry, and the imminent closure of the self-employed income support scheme at the end of the month further threatens their livelihood.

Over 715 buildings across the UK lit up in red for the event to symbolise the current danger that over one million people in the live events industry face unless the government provides immediate financial support.

Twenty of the UK’s biggest cities hosted events to raise awareness of the struggling supply chain that facilitate events across the country – from theatre to concerts. From Minnack Theatre Cornwall to The Queen’s Hall Edinburgh, Principality Stadium Cardiff and the Millennium Forum Northern Ireland. In Manchester, two hundred technicians pushed redundant flight cases through the city centre as they observed COVID-19 protocols.

The capital’s finale began on a boat at 20:30, as it made its way down the Thames – passing Royal Festival Hall, the London Eye, the National Theatre and the Tate all illuminated red. As the boat reached key locations, such as Westminster Bridge and Jubilee Bridge – hundreds of volunteers dressed in red and 4000 socially distanced supporters lined up on the banks of the Thames in the capital to ask the government to ‘throw us a line’.

Performances from legendary Level 42 frontman Mark King and Folk singer Frank Turner were also on display on the boat as it made its way to a lit Tate Modern displaying “Throw us a line”

Unlike other industries, events, festivals, and performances have been unable to safely reopen due to social distancing guidance, and may not reopen until early 2021 – and opening times keep being pushed back. With no government support on the horizon for the event supply chain, redundancies have already begun. Research indicates that 25 per cent of companies will have served redundancy notices by the end of August, rising to 70 per cent by the end of December.

To facilitate this event, over nineteen trade associations from the live events sector collaborated for the first time to help save their industry. The initial #WeMakeEvents campaign by PLASA issued a ‘Red Alert’, to symbolise the imminent danger the industry is in.

International support from celebrities such as Nile Rodgers, Peter Gabriel, New Order, Frank Skinner, Leona Lewis, The Cure, Frank Turner, Paloma Faith, Imogen Heap, Doc Brown, and Trevor Horn all helped to raise awareness, in the hope the UK’s world-renowned live events industry can stay afloat.

Peter Gabriel, singer, songwriter and activist, comments: “The live events sector employs over 600,000 highly skilled people in the UK – event production, audio, lighting, video, logistics, planning, transportation and technology – over 70% of which are freelancers. All of whom have had no work for the past four months, with little likelihood of restarting until Spring 2021 at the earliest.”

Peter continues: “A lot of high arts have now been given some support, but people working on the festival side of things and in live events have been forgotten about, and I hope they are not forgotten about any longer. Around the UK they’ve created something which I think is the best in the world.

“Many of these people are freelancers, so don’t fall under furlough schemes. So right now, they are feeling the pinch very badly and if we want live events and festivals to stay an important British business then it needs to be supported.”

Award winning rock band, The Cure, comments: “The events sector urgently needs government support to survive the COVID-19 crisis. Without major, immediate support from government, the entire live events sector supply chain is at risk of collapse.

“The aim is to have financial support extended for the people and companies in this sector, until they can return to work. “

Peter Heath, MD of PLASA, comments: “The live events industry supply chain, essential to every single event in the UK, is set to completely collapse without financial support from the government, due to social distancing prohibiting mass events. Large scale events are not expected to reopen until Spring 2021 at the earliest, and the reality is that the sector can’t wait that long. While the Government’s commitment to provide £1.57bn to our crown jewels is welcomed, this does not help the companies and freelancers who work in the live events supply chain.  We’ve issued a ‘Red Alert’ for #WeMakeEvents because the sector is on its last legs, and now the whole industry is coming together to ask the government to ‘throw us a line.’”

Andy Dockerty, Managing Director of Adlib, comments: “The events sector has been absolutely devastated by the COVID-19 crisis, and there are few signs of any significant restart in the near future. Without immediate support, the entire live events supply chain is at risk of collapse, and some 1 million highly skilled professionals face many more months of financial uncertainty. We need the government to understand the urgency of the situation, and so we call on industry members to make their voices heard and join us on the evening of 11 August.”

Paul Ricketts, comedian and theatre stagehand, comments: “The #WeMakeEvents day of action lived up to its name. It was humbling to see so many live performance workers thronging both sides of the Thames and the bridges that cross it. So to read today of Rishi Sunak warning of “hard times ahead” makes last night’s trip more poignant, as I can assure the Chancellor that for stand-up comics the ‘hard times’ are already here. Live other freelancers, causal or self-employed workers in the live performance sector, comedians were among the first to lose work and see their industry decimated from the effects of lock down. We know we will be the last to return and not only are we worrying if we will have an industry to return to post lock down, but we are also struggling to make ends meet in the here and now. That’s why the Government repeatedly pointing to the £1.57bn given to the Arts Council gives no comfort to professional stand-up comics. We urgently need an extension of the Government’s Self-Employment Income Support Scheme beyond October and into 2021. For comedians our highest earning period of the year starts just as SEISS ends. That is madness and Rishi Sunak must act to help comedians and other self-employed workers in the live performance sector.”

Ollie Jeffery, Head of Production and Technical, Royal Albert Hall, comments: “Events at the Royal Albert Hall rely on countless suppliers, manufacturers and freelancers, and we will all need to work together to make the shows of the future. ⁠Many livelihoods across the industry are now at stake and it was both heart-breaking and heart-warming to be part of the industry coming together yesterday to call for support.”

James Gordon Managing Director of DiGiCo, comments, “It was great to see the industry coming together in a controlled way. The aim was to demonstrate the plight of the skilled freelancers working within our industry and the companies in the supply chain that put on the best shows in the world. I think we achieved that, but there’s more work to do.”

Gary White –  Producer of the Activities for the Campaign #WeMakeEvents, comments: ‘It is just overwhelming to witness the professionalism and dedication of everyone that was involved in producing this and those people who registered and responsibly came out to be seen and heard peacefully in London and  in all regions across the UK.

Categories
News Press Release

#WEMAKEEVENTS ENTERS RED ALERT WITH BACKING OF LEADING INDUSTRY ORGANISATIONS

The #WeMakeEvents campaign, which is raising the alarm for the live events and entertainment sector, now has the collaborative support of 17 trade bodies and several more production companies and manufacturers. Together, they have progressed the campaign into the ‘Red Alert’ phase which will see planned activities across London and the UK on the evening of Tuesday 11 August.

The UK’s live events and entertainment sector is in critical condition. It was the first to shut down in March and will be the last to reopen; the immediate cancellation of the busy Summer season affected 600,000+ jobs in outdoor events alone. A survey last week reported that 10% of businesses are serving redundancy notices in July, with a further 15% in August. By the end of the year 70% of industry businesses will have made redundancies. Looking ahead, live events may not be able to return until March 2021 due to unviable social distancing rules and the long-term planning required for many arena tours, festivals, and stadium events.

Current government support packages for employees and the self-employed are slowly being tapered and will terminate completely in three months. This will leave up to one million industry professionals with no financial security and no work prospects for several more months at least. The complete lack of work in the sector combined with the withdrawal of government support will force industry professionals, including the 72% of freelancers, to seek work in other sectors.

The UK is regarded as a world-leader in delivering memorable cultural events, and along with the expert skills and technologies manufactured here, the UK is at risk of losing it all to European and US businesses that have been bailed out by their governments.

James Gordon, CEO of Audiotonix comments: “The #WeMakeEvents campaign has moved into the Red Alert phase, and it’s imperative that everyone from the events industry raises their voice and gets involved. This is a campaign for the companies, the employees and the many freelancers working in all aspects of the events industry supply chain. We all need government support to survive the current restricted situation, to allow us to re-emerge as the industry we were, intact and ready to entertain, when restrictions allow. Please help us all and get behind #WeMakeEvents to make our voices heard by the Government.”

The industry bodies now involved in #WeMakeEvents include: the Association of British Theatre Technicians (ABTT), the ALD – The People in Performance Lighting, the Association of Event Organisers (AEO), Association of Sound Designers (ASD), Community Leisure UK, Creu Cymru, the Federation of Scottish Theatre (FST), Freelancers Make Theatres Work, the Institute of Sound & Communications Engineers (ISCE), MUTA, the MIA, the Music Venues Trust (MVT), the National Outdoor Events Association (NOEA), Night Time Industries Association (NTIA), PLASA, Production Managers Forum (PMF), Production Services Association (PSA), Society of London Theatre (SOLT) & UK Theatre, Sustainability in Production Alliance (SiPA) and Theatre & Dance Northern Ireland.

Categories
News Press Release

#WEMAKEEVENTS ISSUES A ‘RED ALERT’ TO SAVE UK EVENTS INDUSTRY

Several trade bodies and companies from across the UK have joined forces to bring attention to the critical condition of the live events industry. The collaboration has issued a ‘Red Alert’, urging both industry professionals and the public to join the campaign by posting on social media, writing letters to government, and attending mass outdoor activities on 11 August 2020.

The Red Alert announcement follows the Government’s recent £1.57bn arts rescue package which overlooks the entire industry supply chain, from manufacturing and distribution to lighting design, audio engineering, video programming, stage rigging and much more.

With no government support on the horizon for the event supply chain, redundancies have already begun. Recent research revealed that 10% of businesses are currently making redundancies, with a further 15% in August and a worrying 70% by the end of 2020. A fifth of those surveyed predict losing 70% of their workforce.

The UK is internationally recognised for delivering impressive cultural events which contribute £100 billion to the economy every year. But without government support, this valuable sector is at risk of collapse. As it stands, the furlough and self-employed support schemes are set to end long before the live events industry can re-start. If this continues to be the case, the creative and technical workforce, estimated to reach one million in size, could soon be lost to other sectors and the UK could lose its position as a global leader in live events and entertainment.

Peter Heath, MD of PLASA, comments: “The live events industry supply chain that contributes to every single event in the UK is set to completely collapse. Social distancing prohibits mass events, and even if this stopped now, long- term planning for events won’t enable a return until around March 2021. Now the whole industry is coming together to initiate a Red Alert. We have been campaigning for financial support from the Government using #WeMakeEvents because the sector is on its last legs.”

James Gordon, CEO of Audiotonix, adds: “As the first industry to stop working back in early March, we will also be the last to get our businesses working again. Ongoing social distancing make it impossible to open up live event venues with capacities that are commercially viable for all. Without an ongoing sector specific furlough scheme, which other European countries have introduced, and other financial measures to help our freelance workers, who make up 72% of this sectors workforce, we cannot secure the long term future of the UK’s leading, internationally respected and commercially contributing events industry.”

Categories
News Press Release

PLASA LAUNCHES #WEMAKEEVENTS TO SUPPORT THE INDUSTRY

PLASA has launched #WeMakeEvents, a new campaign with the aim of amplifying the industry’s voice and gaining meaningful Government support. Central to the campaign is a video highlighting the vital role of supply chain companies along with the freelance community and the devastating impact of the pandemic upon the live events sector. 

PLASA is calling for people from across the industry to share the video across social media to give much needed exposure to the supply chain to events including production and rental companies, manufacturers and freelancers, to raise awareness of the need for longer term financial support.

In addition to sharing the video, PLASA has published two infographics illustrating the complexity of the live events supply chain and the typical arena show – which requires an average of 443 professionals spanning design, planning, preparation, warehousing, and venue staff. The graphics also show how valuable the sector is, collectively delivering £100 billion to the UK economy.

PLASA also encourages everyone to add their name to the campaign, and to send a letter to their local MP using the customisable letter samples which were created by a collective of PLASA, ABTT, PSA, SOLT and UK Theatre.

PLASA’s Managing Director Peter Heath comments: “We all know that the events industry has been devastated due to Covid-19, and we expect that the road to recovery will be a long one. PLASA is part of an incredibly robust community and it’s times like this we have seen us all working together. Through this campaign we are trying to boost awareness of the massively diverse and talented supply chain, in order to get the financial support and recognition needed.  We really need everyone to get involved and share our new campaign and video with all those you know.”

Categories
News Press Release

WEMAKEEVENTS CAMPAIGN MOVES TO NEXT PHASE – STAND AS ONE

We Make Events Red Alert Logo

September 2nd, 2020 – Initially launched by PLASA in response to calls from its membership, the #WeMakeEvents campaign aims to raise awareness around the current plight of the live events sector and how it urgently needs financial support in order to survive the Covid-19 crisis. The initial response has been fantastic, including a collective Day of Action on 11th August with creative expressions across the country, including  over 700 buildings lit up in red and other activities that culminated with 4,000 socially distanced event professionals lining bridges and the bankside of the Thames,  expressing their need for support with the red alert theme.

In order to represent all those in the communities that #WeMakeEvents represents, PLASA is now announcing that the campaign has moved into total independence, steered by a collective of industry trade bodies, including PLASA, businesses and freelancers who are all working together to ensure it receives as much awareness as possible. The success of the initial activity has led to a global movement, with organisations from around the world coming together in a spirit of mutual support and solidarity.

This next stage in the campaign will be known as ‘Stand as One’ –taken from the newly released song and now campaign anthem,  written and performed by Joe Bygraves, who has generously agreed to donate 25% of the money made from the track to #MakeItBlue UK to be distributed to relevant mental health organisations. Further action is planned to call for financial support to be extended for the freelancers and companies in this sector until they can safely return to work. The group will be announcing a number of creative activations to be held throughout the month, leading up to a #WeMakeEvents Global day of creative action on 30th September, with countries from New Zealand to Canada and across Europe joining in. More details to follow.

Gary White, from White Productions Limited, is one of those behind the campaign. He comments: “The live events industry is vitally important to this country and contributes billions of pounds each year to the UK economy – something that is an undeniable fact. The UK is regarded as a world leader in delivering complex events and our work is recognised and respected across the globe. However, the complete lack of ongoing support from the government means we now find ourselves at a cliff edge. There are hundreds of thousands now out of a job, through no fault of their own, and it seems that the possibility of returning to work won’t arrive until at least March next year.

He continues: “Now, more than ever, our voices need to be heard. This is why Stand as One is so important; it means we can all work together to ensure that our message reaches as many people as possible, not just in our industry but to all those who enjoy live events. This new collective has been meeting on an almost daily basis, working hard to put plans in place for the next steps of the campaign, whether it’s online and social messaging, videos, case studies or legal outdoor events to gain media attention. We’ve made a commitment to ourselves, our colleagues and our community to not stop until we receive the support we need – and this is a promise we intend to keep”.

Today, the collective is calling on as many individuals who normally work in live events to come together and take part in Stand as One. To kick this off, the group has put together the following incentives:

Write to your MP 

Share #WeMakeEvents videos on social media 

Call someone you know

Gary concludes: “We’d like to say thanks again for everyone’s support and patience so far. It truly is appreciated. That said, as those of us who’ve been out of work for months now know, the campaign to raise awareness has only really just begun. Now more than ever, it’s vital that we all work together to put forward the same message in order to achieve our main aim of receiving significant and immediate government support. We have to keep building momentum and show just how devastating the obliteration of the live events industry in this country would be, not just to us, but to everyone. We need as many people as possible to get involved, so please reach out and take part in a campaign and let us all Stand as One together”.